10.7 Calendar #

No calendar, no community.

Automation helps you scale. But only a calendar helps people show up.

Without planned touchpoints, you're betting on coincidence. Sometimes that works. Mostly, it doesn't.

A shared calendar does three things.

For you, it plans content. Schedules resources. Tracks rhythms. Avoids chaos.

For members, it builds anticipation. Encourages habit. Creates structure. Signals value.

For newcomers, it proves something's happening. Offers safe entry points. Removes decision fatigue.

And don't forget OPC. Other People's Calendars. Industry partners want events to promote. Local networks share calendars with reach. Platforms reward event creators with visibility.

Full calendars mean full communities. Empty calendars mean empty rooms.

Give people a time and place. The right ones will come.