9.5 The People People
Find the ones who naturally pull people into their orbit.
Some people have resumes. Others have gravity.
Every thriving community has them. The magnetic humans who remember everyone's name. Who make newcomers feel instantly welcome. Who connect strangers like it's second nature. Who bring laughter and energy to every space. Who sense when someone feels left out.
They're empathetic connectors. Natural hosts. Human glue.
Some teams obsess over credentials. But the best communities are built by people people.
You can have perfect systems and still feel cold. You can have broken systems and still thrive if you have the right people.
Look for the introducers. The explainers. The event hosts. The warm presences who write in your community's voice.
These aren't nice-to-have qualities. They're the difference between a community that exists and one that lives.
They don't just fill a role. They fill a room.
Their presence becomes your culture, whether you plan it or not.
No amount of strategy can replace what these people bring. No technology can simulate their genuine warmth.
The next 3 to 6 months of your community won't be shaped by policies or platforms. They'll be shaped by the people who make others feel like they belong.
Find them. Cherish them. Build around them.
