The riches are in the niches.

Who, What, and Why. Not just another landing page checklist. This is your community's DNA.

Most builders cast too wide a net. They're fishing in an ocean when they should be fishing in a pond.

"We help small businesses with bookkeeping." Too broad. "We help small businesses in New England save money on taxes." Now we're talking.

Your community needs crystal clarity. Laser focus. Perfect alignment. People should know instantly if they belong or not. No maybes. No grey areas.

When you make something exclusive enough, focused enough, specific enough, people want in. They'll work to fit. They'll strive to qualify. That locked door isn't keeping people out. It's making them want to find the key.

Who is your perfect match. The people who see your solution and think "Finally, someone gets it."

What is your promise. Your delivery. The exact tool they've been searching for.

Why is their reason. Their timing. Their opportunity.

Having a Swiss Army knife is great in an emergency. But your community needs ride-or-die people, not casual tourists.

Your job as the builder is to make sure the right people are in and the wrong people aren't.

The tighter you define your WHO, the clearer your WHAT becomes, and the more powerful your WHY feels.

Your clarity isn't a bright light that keeps people away. It's a beacon for your perfect people.