10.2 Landing #

The difference between a one-time event and a community catalyst is a landing page.

Once someone sees the outpost, they need a place to land.

Without a proper landing, your community is just a gathering of ghosts.

Your landing page isn't just information. It's transformation. It's not just collecting emails. It's creating relationships.

Think of it as your community's bouncer and concierge. It filters who enters. It captures who they are. It starts the conversation.

Without it, people attend, then disappear. With it, they become traceable, reachable, engageable.

Your pop community deserves more than anonymous attendees. It deserves members with names, stories, and ways to stay in touch.

Your landing page must build trust through clear design and messaging. Communicate value concisely. Capture just enough info without friction. Match the tone of your community. Work flawlessly across devices.

If your landing feels like a dark alley, no one's coming through.

This isn't the place to pinch pennies. Invest in clean, professional design. Clear, inviting copy. A smooth, fast signup flow. Immediate, personal follow-up.

Great communities aren't born from events. They grow from relationships that continue after.

Your landing page is your first promise. Make it one worth keeping.