Don't serve take out food, serve get out food.

Think about how food trucks work. They're mobile. They show up where people already are. A conference. A park. A parking lot. They don't ask people to come to them—they go to the people.

Food trucks have managed expectations. No one orders a seven-course meal from a truck. They know what they're getting: good food, fast, done well. That clarity works. Food trucks are simple to operate. One or two people running everything. Lean. Focused. They can't do everything, so they do one or two things exceptionally well. Their menu changes based on what's working. If one item sells out every day, that becomes the menu.

Food trucks build loyalty. People follow them. They check social media to find where they're parked next. Some people plan their day around a food truck's location.

The best part: food trucks add value to existing spaces. A festival plus a food truck equals something better. An event that needed food now has it. You're not asking people to create time in their schedule. You're showing up where their time already exists.

This is the pop community model. You're mobile, limited, and focused. You show up at conferences, existing events, or spaces where your audience already gathers. You add value to what's already happening. You don't ask people to build a new habit around you—you fit into their existing life.

**The constraint is the strength. **Because you're not permanent, you can move fast. You can experiment. You can try something, see what works, and adjust for next time. You're not maintaining infrastructure. You're executing well and moving on.