8.1 911
Confusion and frustration are part of building. Feeling ignored shouldn't be.
When something breaks in your community, the real issue isn't what went wrong. It's the silence.
Don't scatter help across multiple channels. A forum for technical issues. Email for billing questions. Chat for quick help. Office hours for deeper problems.
This isn't customer service. It's customer confusion.
Think about 911. One number. All emergencies. No need to decide who you need or where to go. Just call. Get help. Problem solved.
Your community deserves that same clarity.
Create a single, obvious place for help. Make it impossible to miss. Make it available to everyone.
No one expects your pop-up community to be perfect. They do expect you to care when things break.
And that single help channel isn't just for your members. It's for you.
Monitoring five different support channels is soul-crushing. It spreads you thin. It guarantees dropped balls. It turns customer service from joy to dread.
If a unified front-end isn't possible, use automations behind the scenes. Make it look like one system to your members, even if it's held together behind the curtain.
Your ability to respond shouldn't be limited by your ability to check multiple inboxes.
Keep it simple. Keep it unified. Keep it human.
