7.3 Coming Soon #

The community you build before you launch might be your most valuable asset of all.

The three most powerful words in community building: Coming Soon.

Most builders make the same mistake. They hide away like perfectionists and emerge only when everything's polished and ready. They miss the most powerful phase of community. Anticipation.

If you want to see this in action, think about movie trailers. They're not the movie. They're better. They're pure potential. Pure excitement. Pure anticipation.

The moment you actually launch, reality sets in. People have to log in. Sign up. Follow through. The magic turns into mechanics.

But during that magical Coming Soon phase, people don't have to commit. They just get to dream. To imagine. To anticipate.

Marketing what's coming isn't just promotion. It's community building. It creates shared excitement. Collective momentum. A reason to talk.

Your temporary pop-up community often starts forming long before your official launch. Those early believers aren't just your first members. They're your co-creators. Your evangelists. Your foundation.

Don't waste that energy by building in secret. Even a simple waitlist page, weekly teaser, or behind-the-scenes update can turn curiosity into commitment.

Create behind the curtain, but let people peek. Share your journey. Your struggles. Your breakthroughs.

Sometimes, the promise of what's coming creates more energy than the thing itself. Use that to your advantage. Build in public. Let people feel like something is about to happen. Let them wonder what they're about to miss if they don't join now.