Your community needs skin in the game.

The magic of community isn't just in showing up. It's in bringing something to share. Think potluck dinners. Backyard BBQs. Team gatherings. The best ones happen when everyone adds their piece to the puzzle.

Start simple. Bring a friend. Bring a snack. Bring a question. It's not about the stuff. It's about the investment. The preparation. The anticipation.

Look at dedicated fan communities. They're not just buying tickets. They're making friendship bracelets. Creating outfits. Trading treasures. They're not just attending. They're contributing to the magic.

When someone prepares ahead of time, whether crafting the perfect question or mixing their signature dish, they're already invested. Already committed. Already part of the story.

This isn't about making your event easier to run. It's about making it impossible to forget.

Unscripted moments happen when people bring their pieces to the puzzle. Stories emerge. Connections form. Magic unfolds.

These contributions plant seeds. When someone's helped create the experience, they understand how it works. They might even run their own version someday.

Level 1 is thinking you're building an audience. Level 10 is knowing you're creating with collaborators.

Give people a chance to bring their magic. Watch your community come alive.