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All books ▸ The First One Hundred ▸ 3 MARKETING

Marketing

The First One Hundred

0.1 Author's Note

0.2 Foreword: Everyone's a Community Builder

0.3 A Note to Community Builders

0.4 Ifs Buts and, well, Ands

0.5 The first and last definition of community

0.6 How this book works

0.7 If you buy it, they will come (and other myths)

0.8 The power of Pop Communities

1.1 Set a Timer

1.2 All Natural

1.4 Free Samples

1.5 Food Truckit

1.6 Did You Knows

2 STRUCTURE & STRATEGY

2.1 Cellular Growth

2.2 See the Finish

2.3 Campus vs Corridor

2.4 One Thing One Place

2.5 Sand Castles

2.6 The Test Kitchen

3.1 Unique vs Utility

3.2 Hard to Find

3.3 Hours of Operation

3.5 Crumbs for All

5.1 At the Door

5.4 Believe Sign

6 CULTURE & COMMS

6.1 How We Roll

6.2 Handcrafted Hellos

6.3 Straight, No Chaser

6.5 The One Thing

6.6 Love Lead Litigate

7 GUESTS/EVENTS

7.1 Coffee, Gym or Library

7.2 Hometown Zero

7.3 Coming Soon

7.4 Home Cooking

7.5 No Red Lights

7.6 Intro Culture

7.7 Hand Stamps

8 CUSTOMER SERVICE

8.2 Hold Please

8.3 Solve The System

8.4 Time Machine

8.5 Not Your Money

9.3 Hand, Tech, Hire

9.4 Substitutes

9.5 The People People

10.9 Stack Reflections

Community Home Cooking Checklist

The Pop Start Checklist

Work With Patrick

Next: 3.1 Unique vs Utility